Most CV bullets describe a duty. A screener reads a duty and learns nothing they couldn't already guess from your job title — "responsible for," "helped with," "involved in" are the tell. The fix is always the same shape: what changed, by how much, over what period.
Below are 45 real rewrites, weak on the left, strong on the right, organised by field. They come straight out of CV Studio's own phrase bank — the same reference table the paid tool ships with — not invented for this page. If your field isn't a perfect match, read the two or three closest to yours: the pattern transfers even when the job doesn't.
The full bank, by field
Sales
Responsible for the sales pipeline
Managed a 40-account pipeline, closing £480K against a £400K target
Helped the team hit targets
Delivered 118% of quota for six consecutive quarters
Handled key clients
Retained the top 5 accounts through a price rise, keeping 96% of revenue
Involved in new business
Opened 23 new accounts, adding £310K of first-year revenue
Worked on improving conversion
Rebuilt the discovery call script; demo-to-close rose from 18% to 27%
Marketing
Responsible for social media
Grew following from 2K to 18K in 11 months, driving 320+ qualified leads
Helped with campaigns
Ran 14 campaigns in a year; the best three produced 61% of pipeline
Managed the content calendar
Published 60 pieces per quarter, lifting organic traffic 2.4M impressions
Assisted with email marketing
Rewrote the onboarding sequence; drop-off fell from 40% to 12% in six weeks
Involved in reporting
Built the attribution model the team now uses to allocate a £250K budget
Operations
Responsible for the weekly report
Automated the weekly report, cutting it from 4 hours to 20 minutes
Helped improve processes
Redesigned onboarding, reducing ramp-up time from 14 days to 6
Managed suppliers
Renegotiated 8 supplier contracts, saving £62K annually
Involved in stock control
Cut stock discrepancies from 7% to under 1% across three sites
Worked on health and safety
Ran the audit that closed 31 open actions and passed inspection first time
Engineering
Worked on the platform
Cut API p95 latency from 900ms to 210ms, removing the top customer complaint
Helped with bug fixes
Cleared a 140-ticket backlog and cut new defect rate by half
Involved in code reviews
Introduced review standards adopted by all 12 engineers
Responsible for deployments
Moved releases from monthly to daily; rollback rate stayed under 2%
Assisted with testing
Raised test coverage from 34% to 81%, catching 3 production-class bugs pre-release
Customer support
Handled customer enquiries
Resolved 50+ tickets daily at 96% satisfaction across 18 months
Helped reduce complaints
Rewrote the top 20 help articles; contact volume fell 23%
Responsible for escalations
Owned escalations for 400 accounts, cutting resolution time from 3 days to 8 hours
Involved in training
Trained 9 new starters; their first-month quality scores beat the team average
Worked on the knowledge base
Built the knowledge base now deflecting roughly 1,100 tickets a month
Admin & office
Responsible for diary management
Ran diaries for 4 directors across 3 time zones with zero missed commitments
Helped organise events
Delivered a 200-person conference 12% under budget
Involved in invoicing
Processed 300 invoices monthly, reducing late payments from 18% to 4%
Managed office supplies
Consolidated suppliers from 11 to 3, saving £9K a year
Assisted with onboarding
Built the starter pack that cut IT setup queries by two thirds
Finance
Responsible for month-end
Cut the month-end close from 9 working days to 4
Helped with budgeting
Owned a £2.1M departmental budget, landing within 1.5% of forecast
Involved in reporting
Automated 6 recurring reports, releasing ~20 analyst hours a month
Worked on reconciliations
Cleared a 400-line reconciliation backlog and kept it at zero for a year
Assisted with audit
Prepared the audit file that closed with no material findings
Healthcare
Responsible for patient care
Managed a caseload of 22 patients, with readmissions 15% below unit average
Helped with rota planning
Rebuilt the rota, cutting agency spend by £40K a year
Involved in training staff
Trained 30 staff on the new protocol; compliance reached 98% in a month
Worked on record keeping
Led the move to digital notes across a 45-bed ward with no data loss
Assisted with audits
Ran the infection-control audit that lifted the ward from amber to green
Education
Responsible for teaching
Taught 5 classes of 30; results rose from 62% to 78% at grade 4+
Helped struggling students
Ran an intervention group of 12; 10 moved up at least one grade
Involved in curriculum
Rewrote the KS3 scheme of work now used across the department
Managed the department budget
Managed a £18K budget and funded two new courses within it
Assisted with parents evenings
Introduced a booking system that lifted parental attendance from 54% to 81%
The pattern, if your field isn't above
Every strong rewrite above follows the same three-part shape: what changed, by how much, over what period. If you don't have your own field's example, apply that shape to whatever you actually did. A defensible estimate beats no number at all — "roughly 30% faster" is still evidence; "faster" alone is still a duty.
If you're not sure whether your CV has this problem at all, the free checker below reads your actual file and flags exactly which bullets are still duties, not results — no upload, nothing leaves your browser.